The picture and animation generators on MakeSweet are designed in Blender. and then converted to a high-speed cached form for the web. For a while now, it has been possible to submit blend files on the site and have them converted to a generator for you. This process has now been fully automated, with the new and improved Generator Wizard.
If you're interested in learning more, there's a tutorial write-up on making a custom cup generator. Basically the process is to first have a good idea:
Then implement it in Blender:
Then upload it and make a generator like any other picture mixer generator.
Easy!
The behind-the-scenes plumbing for all this is a little complicated, so we'd really appreciate feedback from Blender folk on this beta service. Thanks!